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O'Guinn, Thomas C.

Advertising / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik - 2nd - Cincinnati : South-Western College Publishing, 2000. - xxxvii,694p. : ill

Business

ISBN: 0324006616 :

Subjects--Topical Terms:
Advertising
Business; Society; Advertising environment; Evolution; Structure; Advertising industry; Planing; Consumer behavior; Market; Advertising research; Production; Media; Internet; Sales

Dewey Class. No.: 659.1

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