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Contemporary advertising /

Arens, William F.

Contemporary advertising / William F. Arens - 8th - Boston : McGraw-Hill/Irwin, 2002. - xxxii,614+p. : ill - McGraw-Hill series in marketing .

Business

ISBN: 0071122931 :

Subjects--Topical Terms:
Advertising
Marketing; Advertising strategies; Communications; Advertising media

Dewey Class. No.: 659.1

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Contemporary advertising /