Services martketing : integrating customer focus across the firm /
Zeithaml, Valarie A.
Services martketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner - 2nd - New Delhi : Tata/McGraw-Hill, 2001. - xxviii,620p. : ill - McGraw-Hill series in marketing .
Business
0070435561 :
Service marketing
Service industries-Marketing; Customer services
658.8
Services martketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner - 2nd - New Delhi : Tata/McGraw-Hill, 2001. - xxviii,620p. : ill - McGraw-Hill series in marketing .
Business
0070435561 :
Service marketing
Service industries-Marketing; Customer services
658.8