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The innovation edge : creating strategic breakthroughs using the voice of the customer /

Barnard, William

The innovation edge : creating strategic breakthroughs using the voice of the customer / William Barnard, Thomas F. Wallace - 1st ed. - Essex : Oliver Wight Publications, 1994. - xii,180p. : ill

Business

ISBN: 0939246414

Subjects--Topical Terms:
Executive management
Customer; Innovation

Dewey Class. No.: 658.407

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