Normal view MARC view ISBD view

Advertising and promotion : an integrated marketing communications perspective /

Belch, George E.

Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch - 4th - Boston : Irwin/McGraw-Hill, 1998. - xxii,762p. : ill - The Irwin/McGraw-Hillseries in marketing . - The Irwin/McGraw-Hillseries in marketing .

Business

2002-05-20

ISBN: 0256218994

Subjects--Topical Terms:
Advertising
Sales promotion; Communication in marketing

Dewey Class. No.: 659.1

Place hold
Print
Cite
Add to your cart (remove)
Suggest for purchase
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

CIU Library and Learning Resources Centre (LLRC)

Advertising and promotion : an integrated marketing communications perspective /