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Product managemnet /

Lehmann, Donald R.

Product managemnet / Donald R. Lehmann, Russell S. Winer - 3rd - Boston : McGraw-Hill/Irwin, 2002. - xxv,502p. : ill

Business

2002-06-05

ISBN: 0071122265 : Tk.1560

Subjects--Topical Terms:
Product management
Marketing planning; Customer; Sales forecasting; Advertising; Promotions; Service marketing; Financial analysis

Dewey Class. No.: 658.56

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Product managemnet /