Normal view MARC view ISBD view

Cases in marketing management /

Bernhardt, Kenneth

Cases in marketing management / Kenneth Bernhardt, Thomas C. Kinnear - 7th - Boston : Irwin/McGraw-Hill, 1997. - xiv,665p. : ill - The Irwin series in marketing . - The Irwin series in marketing .

Business

2002-06-10

ISBN: 0256204640 : Tk.1852.50

Subjects--Topical Terms:
Marketing management-Case studies
Marketing-decision making-Case studies; Marketing information; Forecasting; Product management; Promotion

Dewey Class. No.: 658.9

Place hold
Print
Cite
Add to your cart (remove)
Suggest for purchase
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

CIU Library and Learning Resources Centre (LLRC)

Cases in marketing management /