CIU Library and Learning Resources Centre (LLRC)

Marketing management /

Kotler, Philip

Marketing management / Philip Kotler - 10th - New Delhi : Prentice-Hall of India, 2001. - xxxi,718+p. : ill

Business

2002-07-24

8120316096 : Tk.592.50


Marketing management
Customer satisfaction; Markets; Strategic planning; Marketing opportunities; Marketing environment; Consumer markets; Buyer behavior; Business markets

658.8
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