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Consumer behavior : building market strategy /

Hawkins, Del I.

Consumer behavior : building market strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney - 8th - New Delhi : Tata McGraw-Hill Publishing, 2002. - xxiv,775p. : ill

Business

2003-02-24

ISBN: 0070486654 : Tk.562.5

Subjects--Topical Terms:
Consumer behavior
Market surveys; Cases

Dewey Class. No.: 658.8342

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Consumer behavior : building market strategy /