Marketing management : a strategic decision-making approach /
Boyd, Harper W.
Marketing management : a strategic decision-making approach / Harper W. Boyd, Orville C. Walker, John Mullins, Jean-Claude Larreche - 4th - Boston : McGraw-Hill / Irwin, 2002. - xxi,594p. : ill - McGraw-Hill / Irwin series in marketing . - McGraw-Hill / Irwin series in marketing .
Business
2003-04-17
0071123075 : Tk.1,686.75
Marketing management
Decision making; Strategic marketing; International marketing
658.8
Marketing management : a strategic decision-making approach / Harper W. Boyd, Orville C. Walker, John Mullins, Jean-Claude Larreche - 4th - Boston : McGraw-Hill / Irwin, 2002. - xxi,594p. : ill - McGraw-Hill / Irwin series in marketing . - McGraw-Hill / Irwin series in marketing .
Business
2003-04-17
0071123075 : Tk.1,686.75
Marketing management
Decision making; Strategic marketing; International marketing
658.8