CIU Library and Learning Resources Centre (LLRC)

Analysis for marketing planning /

Lehmann, Donald R.

Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer - 5th - Boston : McGraw-Hill / Irwin, 2002. - xiii,256p. : ill - McGraw-Hill / Irwin series in marketing . - McGraw-Hill / Irwin series in marketing .

Business

2003-04-17

0071122249 : Tk.1,361.75


Marketing planning
Sales; Product; Customer analysis

658.802
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