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The essential guide to database marketing /

Davies, John M.

The essential guide to database marketing / John M. Davies - 1st ed. - London : McGraw-Hill Book, 1992. - x,239p. : ill - John Fraser-Robinson direct marketing series . - John Fraser-Robinson direct marketing series .

Business

2003-04-17

ISBN: 0077071573 : Tk.3,116.75

Subjects--Topical Terms:
Database marketing
Database management

Dewey Class. No.: 658.8

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The essential guide to database marketing /