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Marketing management : text and cases /

Rajagopal

Marketing management : text and cases / Rajagopal - 1st ed. - New Delhi : Vikas Publishing House, 2000. - xvii,303p. : ill

Business

2003-04-17

ISBN: 8125907734 : Tk.225

Subjects--Topical Terms:
Marketing management
Consumer behaviour; Services marketing; Advertising management; Marketing research

Dewey Class. No.: 658.8

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Marketing management : text and cases /