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The fundamentals of advertising /

Wilmshurst, John

The fundamentals of advertising / John Wilmshurst, Adrian Mackay - 2nd - Oxford : Butterworth / Heinemann, 1999. - xi,384p. : ill

Business

2003-04-17

ISBN: 0750615621 : Tk.592.50

Subjects--Topical Terms:
Advertising
Advertising business

Dewey Class. No.: 659.1

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The fundamentals of advertising /