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Marketing management and strategy : marketing engineering applications /

Lilien, Gary L.

Marketing management and strategy : marketing engineering applications / Gary L. Lilien, Arvind Rangaswamy - 1st ed. - Reading, Massachusetts : Addison-Wesley, 1999. - vii,112p. : ill

Business

2003-04-22

ISBN: 0321046412 : Tk.2145

Subjects--Topical Terms:
Marketing management
Marketing management - Strategy; Marketing engineering; Portfolio planning

Dewey Class. No.: 658.8

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Marketing management and strategy : marketing engineering applications /