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Improving marketing effectiveness /

Shaw, Robert

Improving marketing effectiveness / Robert Shaw - 1st ed. - London : The Economist, 1998. - vii,244p. : ill

Business

2003-04-22

ISBN: 1861970544 : Tk.892.50

Subjects--Topical Terms:
Marketing
Quality; Customer satisfaction; Innovation; Information technology; Marketing measurement; Marketing tools

Dewey Class. No.: 658.8

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Improving marketing effectiveness /