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Strategic communications management : making public relations work /

White, John

Strategic communications management : making public relations work / John White, Laura Mazur - 1st ed. - Hyderabad : Universities Press, 1995. - xvi,277p. : ill - EIU-Universities Press finance and management portfolio .

Business

ISBN: 8173711348 :

Subjects--Topical Terms:
Strategic management
Communications management; Public relations management; Strategic planning; Human resource management; Media relations; Marketing communication; Public affairs

Dewey Class. No.: 658.445

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