Branding in asia : the creation, development and management of asian brands for the global market /
Temporal, Paul
Branding in asia : the creation, development and management of asian brands for the global market / Paul Temporal - 1st ed. - Signapore : John Wiley, 2001. - ix,291p. : ill
Business
0471479101 :
Brands
Brand management; Strategic communication; Online brand strategy; Offline brand strategy
658.827095
Branding in asia : the creation, development and management of asian brands for the global market / Paul Temporal - 1st ed. - Signapore : John Wiley, 2001. - ix,291p. : ill
Business
0471479101 :
Brands
Brand management; Strategic communication; Online brand strategy; Offline brand strategy
658.827095