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Branding in asia : the creation, development and management of asian brands for the global market /

Temporal, Paul

Branding in asia : the creation, development and management of asian brands for the global market / Paul Temporal - 1st ed. - Signapore : John Wiley, 2001. - ix,291p. : ill

Business

ISBN: 0471479101 :

Subjects--Topical Terms:
Brands
Brand management; Strategic communication; Online brand strategy; Offline brand strategy

Dewey Class. No.: 658.827095

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Branding in asia : the creation, development and management of asian brands for the global market /