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Marketing research /

Aaker, David A.

Marketing research / David A. Aaker, V. Kumar, George S. Day - 7th - New York : John Wiley, 2005. - xvi,751p. : ill

Business

ISBN: 9971513897 :

Subjects--Topical Terms:
Marketing research
Sampling; Hypothesis testing

Dewey Class. No.: 658.83

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