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Advanced brand management : from vision to valuation /

Temporal, Paul

Advanced brand management : from vision to valuation / Paul Temporal - 1st ed. - Singapore : John Wiley, 2002. - xv,296p. : ill

Business

ISBN: 047147925X :

Subjects--Topical Terms:
Brand - Management
Brand architecture; E-brand management

Dewey Class. No.: 658.827

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Advanced brand management : from vision to valuation /