Advanced brand management : from vision to valuation /
Temporal, Paul
Advanced brand management : from vision to valuation / Paul Temporal - 1st ed. - Singapore : John Wiley, 2002. - xv,296p. : ill
Business
047147925X :
Brand - Management
Brand architecture; E-brand management
658.827
Advanced brand management : from vision to valuation / Paul Temporal - 1st ed. - Singapore : John Wiley, 2002. - xv,296p. : ill
Business
047147925X :
Brand - Management
Brand architecture; E-brand management
658.827