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The marketing research guide /

Stevens, Robert E.

The marketing research guide / Robert E. Stevens, Bruce Wrenn, Morris E. Ruddick, Philip K. Sherwood - 1st ed. - New Delhi : Viva Books, 2000. - xv,488p. : ill.

Business

ISBN: 817649173X :

Subjects--Topical Terms:
Marketing research
Strategy; Planning; Experimentation; Measurement; Research report; International report; Product testing

Dewey Class. No.: 658.83

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