From brand vision to brand evaluation : strategically building and sustaining brands /
de Chernatony, Leslie
From brand vision to brand evaluation : strategically building and sustaining brands / Leslie de Chernatony - 1st ed. - Oxford : Butterworth Heinemann, 2001. - xv,293p. : ill. - The Chartered Institute of Marketing / Butterworth Heinemann marketing series .
Business
0750646144 :
Brand management
Brand evaluation; Planning; Auditing
658.827
From brand vision to brand evaluation : strategically building and sustaining brands / Leslie de Chernatony - 1st ed. - Oxford : Butterworth Heinemann, 2001. - xv,293p. : ill. - The Chartered Institute of Marketing / Butterworth Heinemann marketing series .
Business
0750646144 :
Brand management
Brand evaluation; Planning; Auditing
658.827