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Marketing plans : how to prepare them, how to use them /

McDonald, Malcolm

Marketing plans : how to prepare them, how to use them / Malcolm McDonald - 4th - New Delhi : Viva Books, 1999. - xviii,578p. : ill. - The Chartered Institute of Marketing / Butterworth Heinemann marketing series .

Business

ISBN: 8176490946 :

Subjects--Topical Terms:
Marketing plans
Marketing audit; Sales promotion; Customer service; Advertising; Communication plans

Dewey Class. No.: 658.802

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