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Cybermarketing : how to use the internet to market your goods and services /

Bickerton, Pauline

Cybermarketing : how to use the internet to market your goods and services / Pauline Bickerton, Matthew Bickerton, Upkar Pardesi - 2nd - Oxford : Butterworth Heinemann, 2000. - xvi, 355p. : ill. - The Chartered Institute of Marketing / Butterworth Heinemann marketing series .

Business

ISBN: 0750647043 :

Subjects--Topical Terms:
Cybermarketing
Intetnet marketing; Internet advertising; Global market; E-commerce

Dewey Class. No.: 658.84

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Cybermarketing : how to use the internet to market your goods and services /