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Successful marketing communications : a practical guide to planning and implementation /

Ace, Cathy

Successful marketing communications : a practical guide to planning and implementation / Cathy Ace - 1st ed. - Oxford : Buttrworth Heinemann, 2001. - ix,210p. : ill. - The Chartered Institute of Marketing / Butterworh Heinemann marketing series .

Business

ISBN: 0750650273 :

Subjects--Topical Terms:
Marketing communication
Public relations; Planning

Dewey Class. No.: 658.8

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Successful marketing communications : a practical guide to planning and implementation /