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Marketing sales and customer services : understanding the theory and practice of selling through service /

Watkins, Charley

Marketing sales and customer services : understanding the theory and practice of selling through service / Charley Watkins - 1st ed. - Delhi : A.I.T.B.S. Publishers, 2002. - x,348p. : ill.

Business

ISBN: 0852975112 :

Subjects--Topical Terms:
Marketing
Sales; Customer service; Marketing mix; Market research; Personal services; Communications; Evaluating; Monitoring

Dewey Class. No.: 658.8

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Marketing sales and customer services : understanding the theory and practice of selling through service /