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Services management and marketing : a customer relationship management approach /

Gronroos, Christian

Services management and marketing : a customer relationship management approach / Christian Gronroos - 2nd - Chichester : John Wiley, 2000. - x,394p. : ill

Business

ISBN: 0471720348 :

Subjects--Topical Terms:
Service marketing
Service management; Service industries - Marketing; Customer services; Quality management

Dewey Class. No.: 658.8

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