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Brand child : remarkable insights into the minds of today's global kids and their relationships with brands /

Lindstrom, Martin

Brand child : remarkable insights into the minds of today's global kids and their relationships with brands / Martin Lindstrom, Patricia B Seybold - 1st ed. - London : Kogan Page, 2003. - xxviii,316+p. : ill

Business

ISBN: 0749438673 :

Subjects--Topical Terms:
Brand child
Child consumers; Advertising; Marketing research; Cyberchild

Dewey Class. No.: 658.834083

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Brand child : remarkable insights into the minds of today's global kids and their relationships with brands /