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Integrated advertising, promotion, and marketing communications /

Clow, Kenneth E.

Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack - 1st ed. - Delhi : Pearson Education (Singapore), 2002. - xxvi,638p. : ill

Business

ISBN: 8178089610 :

Subjects--Topical Terms:
Integrated advertising
Marketing communication; Advertising management; Trade promotion; Advertising

Dewey Class. No.: 658.802

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Integrated advertising, promotion, and marketing communications /