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Consumers /

Arnould, Eric

Consumers / Eric Arnould, Linda Price, George Zinkhan - 2nd - Boston : McGraw-Hill / Irwin, 2004. - xxv,845+p. : ill - McGraw-Hill / Irwin series in marketing .

Business

ISBN: 0071214267 :

Subjects--Topical Terms:
Consumers
Consumer behavior; Consumer innovation

Dewey Class. No.: 658.8342

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Consumers /