Consumer behavior : building marketing strategy /
Hawkins, Del I.
Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney - 9th - Boston : McGraw-Hill / Irwin, 2004. - xxvi,790p. : ill - McGraw-Hill / Irwin series in marketing .
Business
0071214690 :
Consumer behavior
Market surveys; Marketing strategy
658.8342
Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney - 9th - Boston : McGraw-Hill / Irwin, 2004. - xxvi,790p. : ill - McGraw-Hill / Irwin series in marketing .
Business
0071214690 :
Consumer behavior
Market surveys; Marketing strategy
658.8342