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Consumer behavior and marketing strategy /

Peter, J.Paul

Consumer behavior and marketing strategy / J.Paul Peter, Jerry C. Olson - 6th - Boston : Irwin / McGraw-Hill, 2002. - xxvi,582p. : ill - McGraw-Hill / Irwin series in marketing .

Business

ISBN: 0071121110 :

Subjects--Topical Terms:
Consumer behavior
Marketing strategy

Dewey Class. No.: 658.8342

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Consumer behavior and marketing strategy /