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Advertising : theory and practice /

Sandage, C.H.

Advertising : theory and practice / C.H. Sandage, Vernon Fryburger, Kim Rotzoli - 11th - Delhi : A.I.T.B.S. Publishers, 2002. - xv,509p. : ill

Business

ISBN: 818538663-3 :

Subjects--Topical Terms:
Advertising
Media planning; Budget planning; Advertising organizations

Dewey Class. No.: 659.1

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