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Marketing 1999/2000 /

Marketing 1999/2000 / edited by John E. Richardson - 1st ed. - Guilford : Dushkin / McGraw-Hill, 1999. - x,229p. : ill

Business

2004-05-13

ISBN: 0070411751

Subjects--Topical Terms:
Marketing
Social marketing; Market research; Customer loyalty; Consumer behavior; Pricing; Distribution; Promotion

Dewey Class. No.: 658.8

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Marketing 1999/2000 /