Managing services marketing : text and readings /
Bateson, John E.G.
Managing services marketing : text and readings / John E.G. Bateson, K. Douglas Hoffman - 4th - Fort Worth : The Dryden Press / Harcourt Brace College Publishers, 1999. - xxvi,471p. : ill - The Dryden press series in marketing . - The Dryden press series in marketing .
Business
2004-07-26
0030225191 : Tk.2860
Marketing
Managing serices; SErvice consumer; Service operation; Communication strategy; Defection management
658.8
Managing services marketing : text and readings / John E.G. Bateson, K. Douglas Hoffman - 4th - Fort Worth : The Dryden Press / Harcourt Brace College Publishers, 1999. - xxvi,471p. : ill - The Dryden press series in marketing . - The Dryden press series in marketing .
Business
2004-07-26
0030225191 : Tk.2860
Marketing
Managing serices; SErvice consumer; Service operation; Communication strategy; Defection management
658.8