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Marketing management : a strategic decision-making approach /

Mullins, John W.

Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker, Harper W. Boyd, Jean-Claude Larreche - 5th - Boston : McGraw-Hill / Irwin, 2005. - xxiv,520p. : ill - McGraw-Hill / Irwin series in marketing . - McGraw-Hill / Irwin series in marketing .

Business

2004-08-10

ISBN: 0071111697 : Tk.1686.75

Subjects--Topical Terms:
Marketing management
Target marketing; Product decisions; Distribution channel

Dewey Class. No.: 658.8

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Marketing management : a strategic decision-making approach /