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Advertising : principles and practice /

Wells, William

Advertising : principles and practice / William Wells, John Burnett, Sandra Moriarty - 6th - Delhi : Pearson Education, 2003. - xxxii,599p. : ill

Business

ISBN: 81297006384406bTk.

Subjects--Topical Terms:
Advertising
Consumer audience; Advertising media

Dewey Class. No.: 659.1

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Advertising : principles and practice /