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Advertising research : theory and practice /

Davis, Joel J.

Advertising research : theory and practice / Joel J. Davis - 1st ed. - New Jersey : Prentice-Hall, 1997. - xxiv,695p. : ill.

Business

ISBN: 0132218135

Subjects--Topical Terms:
Advertising
Advertising - Research; Qualitative research; Questionnaire design

Dewey Class. No.: 659.1.072

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Advertising research : theory and practice /