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Marketing research : an applied orientation /

Malhotra, Naresh K.

Marketing research : an applied orientation / Naresh K. Malhotra - 4th - Delhi : Pearson Education (Singapore) , 2004. - 741+p. : ill

Business

2005-08-11

ISBN: 8129702568 : Tk.520

Subjects--Topical Terms:
Marketing research
Research design; Sample design; Form design; Questionnaire

Dewey Class. No.: 658.83

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