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Advertising media planning /

Sissors, Jack Z.

Advertising media planning / Jack Z. Sissors, Roger B. Baron - 6th - Chicago : McGraw-Hill, 2002. - xviii,445p. : ill

Business

2005-09-05

ISBN: 0844215635 : Tk.5246.25

Subjects--Topical Terms:
Advertising
Media plan

Dewey Class. No.: 659.111

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Advertising media planning /