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Integrated advertising, promotion, and marketing communications /

Clow, Kenneth E.

Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack - 2nd - New Delhi : Prentice-Hall of India, 2004. - xxvii,538p. : ill.

Business

ISBN: 8120324501 :

Subjects--Topical Terms:
Integrated advertising
Marketing communication; Trade promotion; Advertising management; Advertising

Dewey Class. No.: 658.802

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Integrated advertising, promotion, and marketing communications /