Integrated advertising, promotion, and marketing communications /
Clow, Kenneth E.
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack - 2nd - New Delhi : Prentice-Hall of India, 2004. - xxvii,538p. : ill.
Business
8120324501 :
Integrated advertising
Marketing communication; Trade promotion; Advertising management; Advertising
658.802
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack - 2nd - New Delhi : Prentice-Hall of India, 2004. - xxvii,538p. : ill.
Business
8120324501 :
Integrated advertising
Marketing communication; Trade promotion; Advertising management; Advertising
658.802