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Strategic brand management : building, measuring, and managing brand equity /

Keller, Kevin Lane

Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller - 2nd ed. - New Delhi : Prentice-Hall of India, 2003. - xxvii,788p./816p. : ill

Business

ISBN: 81203230928129702541 :

Subjects--Topical Terms:
Brand management
Brand marketing; Brand equity; Marketing communication; Equity measurement; Branding strategies; Brand extension

Dewey Class. No.: 658.827

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Strategic brand management : building, measuring, and managing brand equity /