Strategic brand management : building, measuring, and managing brand equity /
Keller, Kevin Lane
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller - 2nd ed. - New Delhi : Prentice-Hall of India, 2003. - xxvii,788p./816p. : ill
Business
81203230928129702541 :
Brand management
Brand marketing; Brand equity; Marketing communication; Equity measurement; Branding strategies; Brand extension
658.827
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller - 2nd ed. - New Delhi : Prentice-Hall of India, 2003. - xxvii,788p./816p. : ill
Business
81203230928129702541 :
Brand management
Brand marketing; Brand equity; Marketing communication; Equity measurement; Branding strategies; Brand extension
658.827