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Building the brand-driven business : operationalize your brand to drive profitable growth /

Davis, Scott M.

Building the brand-driven business : operationalize your brand to drive profitable growth / Scott M. Davis, Dunn - 1st ed. - San Francisco : John Wiley / Jossey Bass, 2002. - xv,299p. : ill - The Jossey-Bass business and management series .

Business

ISBN: 0787962554 :

Subjects--Topical Terms:
Product management
Brand

Dewey Class. No.: 658.827

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Building the brand-driven business : operationalize your brand to drive profitable growth /