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Brand warriors : corporate leaders share their winning strategies /

Brand warriors : corporate leaders share their winning strategies / edited by Fiona Gilmore - 1st ed. - London : Profile Books, 1999. - xiv,263p. : ill

Business

ISBN: 1861975929 :

Subjects--Topical Terms:
Marketing
Brand; Product management

Dewey Class. No.: 658.827

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Brand warriors : corporate leaders share their winning strategies /