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What's in a name? : advertising and the concept of brands /

Jones, John Philip

What's in a name? : advertising and the concept of brands / John Philip Jones, Jan S. Slater - 2nd - New Delhi : Prentice-Hall of India, 2003. - xxiii,308p. : ill

Business

ISBN: 8120324471 :

Subjects--Topical Terms:
Advertising
Consumer; Brand

Dewey Class. No.: 658.827

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What's in a name? : advertising and the concept of brands /