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Marketing : principles and perspectives /

Bearden, William O.

Marketing : principles and perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge - 4th - Boston : McGraw-Hill /Irwin, 2004. - xl,596p. : ill - McGraw -Hill /Irwin series in marketing .

Business

ISBN: 0072539097

Subjects--Topical Terms:
Marketing
Integrated marketing; Personal selling

Dewey Class. No.: 658.8

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Marketing : principles and perspectives /