Marketing essentials /
Ferese, Lois Schneider
Marketing essentials / Lois Schneider Ferese, Grady Kimbrell, Carl A. Woloszyk - 1st ed. - New York : Glencoe/McGraw-Hill, 2003. - xxviii,772p. : ill.
Business
0078303974
Marketing
Global economies; Business; International marketing; International trade; Communication skills; Interpersonal skills; Management skills; Selling; Promotion; Distribution; Pricing; Marketing information management; Entrpreneurship; Finance.
658.8
Marketing essentials / Lois Schneider Ferese, Grady Kimbrell, Carl A. Woloszyk - 1st ed. - New York : Glencoe/McGraw-Hill, 2003. - xxviii,772p. : ill.
Business
0078303974
Marketing
Global economies; Business; International marketing; International trade; Communication skills; Interpersonal skills; Management skills; Selling; Promotion; Distribution; Pricing; Marketing information management; Entrpreneurship; Finance.
658.8