CIU Library and Learning Resources Centre (LLRC)

Marketing essentials /

Ferese, Lois Schneider

Marketing essentials / Lois Schneider Ferese, Grady Kimbrell, Carl A. Woloszyk - 1st ed. - New York : Glencoe/McGraw-Hill, 2003. - xxviii,772p. : ill.

Business

0078303974


Marketing
Global economies; Business; International marketing; International trade; Communication skills; Interpersonal skills; Management skills; Selling; Promotion; Distribution; Pricing; Marketing information management; Entrpreneurship; Finance.

658.8
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