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International marketing research /

Kumar, V.

International marketing research / V. Kumar - 1st ed. - New Delhi : Prentice Hall of India, 2006. - xxx,448p. : illus.,figs.,tables

Business

ISBN: 8120321677 :

Subjects--Topical Terms:
Marketing
International marketing; Marketing research process; Qualitative marketing research; Observational marketing research; Scale development; Marketing research on the internet

Dewey Class. No.: 658.83

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International marketing research /