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International marketing /

Cateora, Pholip R.

International marketing / Pholip R. Cateora, John L. - 12th ed. - Boston : McGrow-Hill / Irwin, 2005. - xxxiii,697p. : illus.,figs.,tables,maps - The McGrow-Hill / Irwin series in marketing .

Business

ISBN: 9780072941647

Subjects--Topical Terms:
Marketing
International business enterprises; International marketing; Global marketing; International trade; Globa market opportunities; Maketing strategies

Dewey Class. No.: 658.84 C359i 2005

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International marketing /