CIU Library and Learning Resources Centre (LLRC)

Marketing management /

Kotler,, Philip

Marketing management / Philip Kotler,, Kevin Lane Keller - 12 ed. - New Delhi : Prentice Hall of India, 2006. - xxxvii,729+46p,xxxxix,672+46p. : illus.,figs.,tables

Business

81203279938177586904 :


Marketing Management
Marketing Method; Developing marketing strategies and plans; Marketing memo; Marketing research; Customer value; Consumer market; Product strategy; Delivering value; Communicating value

658.8
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