Marketing management /
Kotler,, Philip
Marketing management / Philip Kotler,, Kevin Lane Keller - 12 ed. - New Delhi : Prentice Hall of India, 2006. - xxxvii,729+46p,xxxxix,672+46p. : illus.,figs.,tables
Business
81203279938177586904 :
Marketing Management
Marketing Method; Developing marketing strategies and plans; Marketing memo; Marketing research; Customer value; Consumer market; Product strategy; Delivering value; Communicating value
658.8
Marketing management / Philip Kotler,, Kevin Lane Keller - 12 ed. - New Delhi : Prentice Hall of India, 2006. - xxxvii,729+46p,xxxxix,672+46p. : illus.,figs.,tables
Business
81203279938177586904 :
Marketing Management
Marketing Method; Developing marketing strategies and plans; Marketing memo; Marketing research; Customer value; Consumer market; Product strategy; Delivering value; Communicating value
658.8